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You only need to make a few small changes to the way you shop to make a big difference to the lives of many, and to the health of our planet.


It can often be extremely confusing trying to find your way through the myriad of choices, and knowing which brands to trust. 

​We've done our research, so all of our partners are carefully vetted to ensure they meet our strict ethical criteria meaning you can be confident in the products you buy.

Our mission is to reduce the impact of our consumption on the ​planet, and to improve the lives of those involved in the production and transportation of our goods.

Here are just a few of the ethical labels you’ll find throughout our store.​


Everyone wants to feel healthier, lighter and more vibrant. Couple these fantastic benefits with the knowledge that you can also do your best for animals around the world, as well as reducing your effect on the environment.

The Vegan Society trademark is used on labels worldwide as the authentic standard for products free from animal ingredients and animal testing at the initiative of the company (brand-owner and manufacturer if separate) or on its behalf, or by parties over whom the company has effective control.    

Reduce, Re-use, Recycle

​Reduce, Reuse, Recycle is sometimes referred to as the ‘Three Rs’ of recycling. These three terms all refer to ways that we can minimise the amount of materials that we use, the amount of the Earth’s resources that we use, the energy that we use and the amount of waste which we produce in our everyday life. So if you want to minimise the impact that your lifestyle has on the planet, you can do this by considering all of the ‘Three R’s’. Reduce the amount of materials that you consume, reuse items that can still be used and then ensure that any item that is recyclable is sent for recycling when it’s useful life is over.


The Soil association sets the  standard for organic production, based upon the four principles of health, ecology, fairness & care. Organic agriculture should sustain and enhance the health of soil, plant, animal and human as one and indivisible. Organic agriculture should be based on living ecological systems and cycles, work with them, emulate them and help sustain them. Organic agriculture should build on relationships that ensure fairness with regard to the common environment and life opportunities. Organic agriculture should be managed in a precautionary and responsible manner to protect the health and well-being of current and future generations and the environment.

Not Tested on Animals​

If a product says "Cruelty-Free" or has a bunny on it, that means it has not been tested on animals.

This is simply not true as the devil is often in the details. Designation as "cruelty-free" or "not tested on animals," or even the image of a bunny on a label may only refer to the finished product, when in fact, most animal testing occurs at the ingredient level. Furthermore, while a company may claim, "We do not test on animals," it could still contract other companies to do the testing. The only way to be 100% certain a company is cruelty-free is to buy products from companies that have been certified by the Leaping Bunny Program, which requires that no new animal testing be used in any phase of product development by the company, its laboratories, or ingredient suppliers. (3).png (4).png