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The London Ethical are amongst a new generation of companies who appreciate the big changes needed across the board for both businesses and individuals to make the world a more equitable place for everyone.


“Business as usual” is not good enough anymore and we are committed to being a part of the driving force for good.


It is vital that we recognise the importance of trust and integrity in all of our relationships with both customers and suppliers so our business procedures and policies are and will always be open, transparent and honest.


Our company is named to ensure that ethics are always at the centre of whatever we do.


We treat all people the way we would like to be treated, without a happy team our work would be impossible. Part of this is ensuring that our staff have safe working conditions and the highest levels of welfare. 

All of our team will always earn a fair living wage.

From fairer pay for traditionally low paid workers, better working conditions, equal treatment of ALL people, to sustainable commerce, green and environmental issues, The London Ethical embraces all these and more as our core values.

"Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives – choice, not chance, determines your destiny."


See our shopping ethically page for a deeper look into how we source our products and how they are made.